About Us

In a world of ordinary snacks, SuperWow emerged with a mission to transform everyday snacking into an otherworldly experience.

But our story goes back further—It all started with our grandfather, who landed in the U.S., working the railroads before following his dream of launching his own tortilla business. Soon, his business skyrocketed and 20 years later, we expanded into snack foods. Three generations later, our family continues this legacy of bold flavors and trailblazing ideas.

Fast forward to 2023, and we were ready for a new mission. After 65 years of crafting foods, we knew snacks could be both delicious and better for you. So, we launched SuperWow—a unique brand with snacks made from premium, non-GMO ingredients sourced from ethical suppliers, delivering bold flavors that are designed to excite without weighing you down.

And as for the name SuperWow? It comes from our Head of Sales, Rafael Falcon’s, grandfather, who also immigrated to the U.S. knowing only a few English words—two of them being “SUPER” and “WOW!” By expressing joy or approval, “Super Wow!” quickly became his signature phrase, and now, it’s ours too!

We hope to live up to our name and our ancestor's sense of adventure by bringing you snacks that spark joy and wonder.